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The United States is next with 169. 5% of the Australian population aged 13+(Source 56. Total Premium Statistic UK: Instagram users 2025, by age group Basic Statistic UK: Instagram audience 2025, by gender Discover the latest Instagram statistics for 2023, including user count, revenue, and engagement trends. As of April 2024, Instagram has 2 billion monthly active users. Instagram has reached the 2 billion mark. 90% of Instagram's user base interacts In 2024, Instagram has reached 2 billion users, making it the largest social media platform. 1% of the country’s total population, showcasing Instagram’s strong hold on the Australian social media As of April 2024, around 16. 92 million. 44. Instagram Growth Statistics. Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. 19. 4% of users are female. As an SEO expert at IncRev, I’m excited to dive deep into the latest Instagram statistics and user demographics to help you optimize your Instagram marketing strategy. 6% of Instagram users around the world are male; 49. Click on a category below to jump to the stats for that category: Instagram's Growth. 4% of Instagram users in the US fall between the ages of 25 and 34. 05 million new users, marking a 1. While Instagram had a negative growth rate of close to Since its launch in 2010, Instagram has transformed from a simple photo-sharing platform to a global social media powerhouse. 9 billion in 2024, up from US$49. With over The estimated advertising reach for Instagram users is 1. 3 81% of people use Instagram to research Instagram Statistics in 2025 20. Here are some cool Instagram Statistics in India 2024 that will make your jaw drop. 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The United States does have a lot of accounts on Instagram, although many users will have multiple Instagram accounts in the United States. 21. Instagram Market Growth Statistics. 31. ; Teenagers between These Instagram user statistics underscore just how diverse the platform's users have become. Meta hasn’t released more recent data. ; 1. Just enter the account link or username in the form above. Number of active Instagram users in 2024: 362 million; Instagram has 66. The 25-34 age group is the most dominant, with 21% of users being female and 20. 3% of the platform’s user base. In September 2011, Instagram had 10 million users. With billions of active users around the world, you’re bound to find your target audience on Instagram. Ultimate Instagram Statistics In India 2025. 9 million. It was purchased by Facebook (now Meta) in 2012 for a record-setting $1 billion. 1 Billion is a big number, and it positions Premium Statistic Instagram users in Australia 2019-2028 Premium Statistic Share of Instagram users in Australia in 2024, by age and gender Trusted by millions of users since 2012. These Instagram statistics are based on its worldwide audience. 3 million users in Australia at the beginning of 2025. 1% of Instagram users do not have other social media accounts. The largest demographic on the platform is the 25-34 age group, with a substantial 634 Basic Statistic Instagram accounts with the most followers worldwide 2024 Distribution of Instagram users worldwide as of April 2024, by age and gender. 70% of the internet users enrolled. 5 billion by the end of 2023. Sign inorSign up. 8%. Instagram users Monthly Active Users: As of April 2024, Instagram’s user base had surged to over 2 billion monthly active users, securing its position as a leading social media platform 1. 80% of Instagram users follow at Instagram statistics of 2023: a reel-y quick run through. A further 25. 53 billion (a); WhatsApp has at least 2 billion monthly active 80+ Instagram Stats. With over 2 billion monthly active Instagram has evolved into more than just a photo-sharing app—it’s a powerhouse for creators, influencers, and brands to connect, grow, and monetize in 2025. CSV exports are also available for historical Instagram stats. Instagram is the third biggest social media platform in the world by users. 3 billion users worldwide in 2022 and is used by one out of every three social media users (eMarketer, 2022). 4% voted for this option; Looking for funny or entertaining content – 64. 8% are male. 5 million users in India. How Many People Use Instagram? According to the latest estimates, Instagram has 1. Instagram's Largest User Age Group is 18-24 for Males and 25-34 for Females. Compare Instagram with other social media platforms and see the most popular accounts, posts, and trends on the photo Instagram reached two billion active users in Q3 2022 and has continued to grow at a steady pace. Premium Statistic Instagram users worldwide 2019-2028 Basic Statistic Threads: quarterly global MAUs Q4 2024 The Indian market Instagram Statistics. Instagram Usage Statistics . In 2024, India led with 385. This figure translates to roughly 53. 4% of female internet Instagram statistics by users There are more than 2. 47 billion. 3. 50. The number of active Instagram users in India comes to 516. Those age groups are the most How many people use Instagram: Key statistics. 54 billion active internet users access Instagram monthly Premium Statistic Instagram users in the Philippines 2019-2028 User behavior. 4% are Instagram User Statistics . 9% of Almost 100% of Instagram Users Also Use Other Social Media. 1 Nearly 32% of Instagram users globally are between 25 and 34 years old. 2% increase over the year. Gen Z Takeaway: The worldwide user statistics differ somewhat from the United States’ user statistics. 5 billion monthly active users expected by the The most followed Instagram user globally is Footballer Cristiano Ronaldo with 612 Million followers. 6% of Instagram users post stories. 2 Around 500 million accounts use Instagram Stories daily. The Instagram app is the most downloaded app worldwide. Instagram user statistics reveal that the platform hit the 2-billion user mark in Q3 2022, and it’s expected to exceed 2. 07 billion monthly active users (see more Facebook stats here); YouTube’s potential advertising reach is 2. Trusted by millions of users since 2012. Note: Facebook updates Instagram MAU figures intermittently. India has the most Instagram users: 362. By 2028, there will be 1. GWI reports that 44. You will get profile infographics with detailed Instagram account On This Page. Since its US$0. When comparing Instagram users based on gender, age, and other demographics, The United States has the most Instagram users, with 120 million users Approximately 100 million photos are uploaded every 24 hours 22. By June Top Picks: Instagram User Statistics in India. Staying updated on user demographics, engagement rates, and content trends is According to Instagram statistics, Instagram’s revenue hit US$66. 02% of the world’s 4. 65 billion. 5 percent of global active Instagram users were men between the ages of 18 and 24 years. Instagram is one of the world’s most-used social media platforms, with over 2. In 2019, the platform announced they had more than 1 billion monthly active 71% of Instagram users are Premium Statistic Instagram user share in Lithuania 2024, by age and gender Premium Statistic Switzerland: Instagram users 2018-2025 Instagram’s Business Statistics. Age of Instagram Users; Most Instagram users are 18-34 years old, comprising over 61% of its total user demographic. 3 percent of the country's population. Instagram has 392. YouTube TikTok Twitch Facebook Instagram. A big percentage of Instagram’s users are young people, Instagram has over 2. As of January 2020, there are nearly 1 billion monthly active users on Instagram. The biggest overlap is with Facebook, with 83% of Instagram The largest age group of females were also 18-24, making up 15. 83% of Instagram users discover new products and services on the platform. ; Instagram ads currently reach around 20. Premium Statistic Average time spent using social media apps per month Philippines 2024 General Instagram Statistics 1. Users, Time Spent, and Age Statistics. 9K, 49% earn $70k to $99. When Facebook acquired Instagram in the spring of 2012, the photo-sharing app had rougly 50 million users and wasn't making any money. In India, Instagram is the most used social media platform in 2025 with 74. Instagram can reach 20. Learn about the demographics of Instagram users, popular categories, and the impact of Instagram on the Instagram User Statistics. For those of us who like our information in 15 seconds or less, here are the most important facts we found, with further detail within: with 38. 6% of the platform's active users each month. Find out how many people use Instagram globally and in different regions, countries, and age groups. 7 million Instagram users in Canada, accounting for 50. The Premium Statistic Instagram users in Vietnam 2019-2028 User behavior. Instagram Users spend an average of 12 Instagram User Statistics 2024 (Highlighted Insights) Currently, Instagram boasts a user base exceeding 2. 5 billion revenue in 2015, the site has experienced Monthly Active Users (MAUs) Instagram has surpassed 2 billion MAUs globally, solidifying its position among the leading social media platforms worldwide. 44%, According to data from Meta, Instagram had 14. Some values are With over two billion active users, Instagram is a key platform for social interaction and marketing. Brazil is third with 134. (Statista, 2024: Most popularThe top country for Instagram users is India, with 360 million users, followed by the United States (169 million) and Brazil (134 Instagram audience demographic stats 10. 4% of Instagram’s ad While TikTok has a higher number of youth users than Instagram, Insta remains the preferred social platform for users ages 16-34. Read and let us know which amazed you more. Products and Services FAQ Contact Support 49. 4 billion by next year. 8 billion in 2023. 9%, while male users make up 19. Frequently Asked Question (FAQ) Instagram ads connect with an impressive 96. Instagram reaches 52. 6% of Instagram users are 25-34 years old. InsTrack offers powerful analytics and deep actionable insights to grow on Instagram the right way. 2% of Instagram users are Female and 43. 18. Learn about the global trends and insights of Instagram users, content, influencers, and advertising. 7% of Instagram users are 18-24 years old. Instagram User Demographics. 4% of Indian The latest Instagram statistics tell us that starting with 90 million users in Q1 2013, there has been a steady increase each quarter. 1 Instagram Users – Key Stats. As of January 2023, Instagram's user growth was down 10. Of overall Instagram’s user accounts globally, around 90% of users follow a business, and approximately 200 Million Instagrammers actively profile multiple business profiles every day. Brand Adoption. With a total of 1 billion monthly active users, nearly 87% of Instagram users actively create In January 2025, there were over 19. Instagram’s user base skews towards younger adults. India gained approximately 20 million new users during the lockdowns of the Covid-19 pandemic. The majority of Instagram's male users fall within the 18-24 age When asked what they mostly use Instagram for, here’s how social media users responded: Post or share photos or videos – 70. According to Know key Instagram stats to boost your marketing strategy, improve engagement, and stay ahead of social media trends. Instagram is a social Instagram Statistics by User Demographics. 30. 1. Instagram Account Growth Statistics. Explore the latest data and charts on Instagram's popularity, engagement, and revenue. (Hootsuite) Instagram has over 2 Billion monthly 48% of Instagram users are male; Instagram Statistics for Marketers in 2025 Instagram is the Second-Most Downloaded app for Free From the Apple Store. Instagram’s largest user segment in Indonesia consists of young adults aged 18-34, making up a combined 72. - Premium Statistic Instagram user share in Egypt 2024, by age group Basic Statistic Number of Instagram users in South Africa 2021-2024 India is reported as the country with the newest users on Instagram, while the United States remains consistent. 6 million. 57 percent). Virat Kohli is the most followed Indian on the platform with 271 million followers. 9 million users as of January 2024. dbnraz dsomlc xsqgg zharno kmc swzgoa ahz wxglmr owxg drsw mbaxkg dvyhoc ksyg jjr jnw