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Digital marketing course syllabus pdf DIGITAL MARKETING Syllabus Digital Marketing Nanodegree Program Course 1: Marketing Fundamentals Course 2: Content Strategy Course 3: Social Media Marketing (Organic) Course 4: Social Media Advertising (Paid) Course 5: Search Engine Optimization (SEO) Course 6: Search Engine Marketing with AdWords (SEM) Course 7: Display Advertising VAIRA DIGITAL SCHOOL, 4th floor , lotus Court, building , Pune Satara road, Near by Panchami Hotel , SWARGATE, Pune , 411009, Phone no - 020-24223332 / 7249853735 Digital Marketing – COURSE SYLLABUS Course includes 1. The estimated digital marketing course fee is approximately ₹50,000. 100% Job assistance • Search$Engine$Land$(http://searchengineland. This document provides an overview of a digital marketing course that teaches various digital marketing topics from basic to advanced levels over 35 modules. 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Watch this brief Digital Marketing Science video to learn more about our industry-focused course curriculum, handpicked instructors, and in-demand credentials you’ll earn during this highly-rated learning experience. As the digital media landscape moves so quickly, there is no required textbook for this course. Digital Marketing Course Outline Syllabus. Digital marketing refers to the use of online channels and platforms to promote products or services to a target audience. Key digital marketing concepts and terminology Google page review Brandmarking and Search Analytics The digital marketing landscape and current trends. Digital Marketing Types of Digital Marketing Increasing Visibility Visitors’ Engagement Bringing Targeted Traffic Lead Generation Jan 3, 2024 · full potential of AI in marketing. uOttawa. The requirement is for you to complete a course in “Fundamentalsof Digital Marketing” as part of Google Digital Garage. Feb 21, 2025 · The digital marketing head of Acodez and our in-house digital marketing experts handle different modules in this digital marketing course. 2. The case study sessions illustrate how these marketing concepts, frameworks and techniques can be applied in real world situations. 5 Digital Marketing Plan Comprendre les spécificités du marketing des services Connaître les principaux outils du marketing des services Avoir une vision stratégique et prospective du marketing des services Pédagogie : cours magistral avec études de cas Contenus : 1. The ultimate goal of mastering a digital marketing syllabus is to build a successful career. Curriculum (Level 4) CS- Digital Marketing V3Internet of Thing. MODULE 1: BASICS of DIGITAL MARKETING. Types of Online Business and their Objectives. •Create digital media campaigns through an understanding of e-mail, content and social media marketing. With the popularity of digital marketing rising steadily, the interest of new individuals is also being awakened in this field. Digital marketing. Core subjects have a 100 mark paper each in the exam, whereas the The document outlines the modules of a Certified Digital Marketing Course taking place from October to December 2019. ” #MH0054 After training 10,000+ digital marketing students, GrowthAcad has revised its syllabus for 2023 batch. Whether you're seeking in-depth knowledge or a quick introduction, most courses will cover the following key Mar 4, 2024 · Every Digital Marketing course covers SEO, Web Creation, Content Strategy, and Google Analytics. Digital Marketing Course Overview in 2024. edu Chat Room Schedule: Tuesdays (9:00 - 10:00 pm, Eastern Time). pdf), Text File (. We will take you on a journey through the evolving digital marketing landscape. ion body for Digital Marketing education. 3 MBADM303 Content Marketing 3 0 0 3 4 MBADM304 Digital Entrepreneurship 3 0 0 3 5 MBADM305 lead generation and Marketing Automation 3 0 0 3 6 MBADM306 e-mail marketing, Mobile Marketing and Video Marketing 3 0 0 3 7 MBADMLB1 SPSS Lab 0 2 0 2 8 MBADM3PT1 Placement Training 0 1 0 1 Jan 2, 2025 · Still, if you have any doubts about the digital marketing course syllabus in India, feel free to leave a comment below. M. Digital Marketing Course Syllabus Digihack - Free download as PDF File (. Course Objectives: Core Subjects in Digital Marketing Courses. 1 Concept of Digital Marketing 1. Learn from the Haryana School of Digital Marketing, a certified institute by Google, Bing, and HubSpot. So, go ahead marketing. - Understand the motivations of the customer in the buying process. /Week) Evaluation Scheme and Marks Lecture Practical Tutorial FA SA Total FA1 FA2 2 2 - - 10 10 30 50 Prior knowledge of Digital marketing basics and Knowledge of social media platforms is essential. Learn to assess the impact of digital marketing on society, in both domestic and global markets. 5 hr) Monday to Digital Marketing Course Syllabus (SEO, SMO, SEM, SMM | Duration: 3 Months) ©W3 Dream Solutions (Adwest Global ) Introduction What is Digital Marketing Course? Why Digital Marketing Required? Division of Digital Marketing Website Planning & Creation Search engine (SEO) friendly website. Each digital marketing course is unique, and basic concepts are covered in every program. o Effectively communicate their grasp of digital marketing SYLLABUS Unit 1: Marketing in the Digital World (12 hours) Digital marketing: Concept, Features, Difference between traditional and digital marketing, Moving from traditional to digital Marketing; c Digital Marketing Channels: Intent Based- SEO, Search Advertising; Brand Based-Display Digital Marketing Dec 14, 2023 · SEM or Search Engine Marketing is a vital part of the digital marketing course syllabus that uses sponsored advertising to increase online presence. This course covers social media marketing strategies through six units. In this course students should gain specific understanding of how individuals, groups, and Jan 13, 2020 · This document is a syllabus for a digital marketing course offered by Marketmenn. Subject: - Digital Marketing Syllabus Unit- 1 Introduction to Digital Marketing: Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. I am currently the Co-Chair of the Marketing Department and the Assistant Teaching Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. The course begins with an introduction to the basics of digital marketing, including an overview of the most common channels and strategies. Marketing Goals. Something that has residual value and is not justanother assignment. Fundamentals of Digital World The New Marketing Mix MODULE 1: DIGITAL MARKETING STRATEGY 2 Digital Marketing Ecosystem - Google & Facebook case studies Digital Publisher Selection Assignment Due: -Case Study Questions – Google & Facebook Required Readings (2 cases): (see HBSP Course Pack) -“Alphabet's Google,” #MH0055-PDF-ENG-“Facebook, Inc. com Check the updated Digital Marketing syllabus & subjects along with the weightage. Jan 2, 2025 · Download the PDF of the complete digital marketing course syllabus for 2024, covering topics such as website design, SEO, SMO, PPC, e-commerce, email marketing, and more. field of digital marketing from an existing field Senior managers and consultants keen to develop a strategic mindset that revolves around digital marketing and analytics strategy Business owners, C-suite leaders and entrepreneurs who want to explore and utilise digital marketing and analytics to expand their business online 02 Digital Marketing Digital Marketing Syllabus - Free download as PDF File (. 3 1b. Describe the framework and skills for digital marketing. ICDL Professional DIGITAL MARKETING Syllabus 1. Simon@telfer. The course will cover topics such as introduction to digital marketing, case studies, briefings on online payments and other topics, web marketing, search engine optimization, social media marketing on Facebook and LinkedIn, and mastering Google's advertising, analytics and applications. For this reason, you must know about the updated digital marketing course syllabus and its fees to learn about the important attributes of work in digital Marketing space. Get the latest Digital Marketing Syllabus PDF. Completing this course current digital marketing efforts based on knowledge learned from this course • whether the firm’s digital marketing practice matches with its Marketing Research: determine overall marketing objective. •Understand behaviour of online consumers. Jan 22, 2025 · Digital marketing course fees differ from one institute to another. Course syllabus: Day 1: Introduction to digital and social media marketing How digital technologies are transforming marketing; Key terms and concepts; Distinctive properties of digital marketing Digital media landscape Paid-Owned-Earned media; Social media platforms; Digital audience measurement prepared. Supercharge your skills with cutting-edge AI modules, crafting impactful content, stunning visuals, and unlocking advanced analytics. Digital Vidya’s Digital Marketing Course Syllabus. A digital marketing course syllabus helps one to understand the subjects that will be taught while pursuing a digital marketing course from a particular institute. Students will learn how to remarket to website visitors, craft and optimize social media strategies, and promote brands on Facebook, Twitter, and LinkedIn. o Digital marketing and traditional marketing o Importance trends and scenarios of the industry o Marketing mix and 4p’s o Marketing strategies o Segmentation targeting and positioning o Marketing models – B2B B2C C2C o New opportunities trends in digital marketing. The digital marketing course syllabus also includes the following essential topics. The course consists of 4 modules that will examine how digital tools have impacted the traditional 4 Ps of marketing: product, promotion, placement, and price. Definitions of Branding, Marketing, Advertising, Promotions and Sales. com www. The lecture sessions introduce you to established concepts, frameworks and techniques to approach marketing problems. Assignment: Pathstream. 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O. 1 Course Information Sheet 3 2 Syllabus 4 DIGITAL AND SOCIAL MEDIA MARKETING Course Number : A94002M Course Designation : Core Elective-4 Credits : 4 Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing; Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing Sep 6, 2020 · Review Syllabus Section 1 Modules Welcome to Pathstream Course Overview Introduction to classmates Academic Integrity Module Section 2: Digital Section 2 Modules Marketing & Business Fundamentals What is Digital Marketing? Digital Marketing With Organizations. Dec 5, 2024 · PGDM Marketing Syllabus. doc / . za/textbook/. Digital marketing effectiveness emphasize consumer evaluation of and response to integrated marketing strategies in a digital world. 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Office: Rawls College of Business/ Room W356 Tel: (806) 834-0368 E-mail: dino. 4. Course Overview: In this course, you will explore the theory and practice of internet marketing and its role in an overall marketing Download PDF of Digital marketing syllabus. You can learn more about our cohort-based offline digital marketing courses in Pune and Nagpur here. E. Identify one to two of the firm’s digital marketing tactics which you recommend revising or strengthening. This document provides information about a digital marketing course. Traditional versus digital marketing. Here’s a list of major subjects included under Digital Marketing course syllabus: Oct 11, 2019 · 1 DIGITAL MARKETING MKTG 3100-061 (Online) / Fall 2019 / BSBA Program University of Massachusetts Lowell Professor: Dr. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field. 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The course is designed for students, working professionals and entrepreneurs and includes both theory and hands-on practical training. 3. Furthermore, understanding the digital regulatory landscape and cybersecurity concerns can ensure that digital marketing strategies are executed in a safe, compliant and ethical manner. Title: Digital Marketing Analytics Syllabus – Spring 2023 Instructor: Dr. Though the actual course offerings for Digital Marketing courses will mainly differ as per the program level as well as institution, there are certain core subjects that are covered in such programmes at all levels. No matter what digital marketing course you opt for; every digital marketing course syllabus will cover the following topics in brief or detail depending on Programme Name MBA in Digital Marketing Course Basket % Credit Allotment Credits Assigned Programme Major 14 12 Programme Disciplinary Foundation 52 46 View ADM4326 - Digital Marketing Technologies Syllabus [Winter 2020]. Email Marketing 6. Traditional Marketing, E Commerce, Tools used for successful marketing, SWOT Analysis of Business for Digital Marketing, Meaning Subject: - Digital Marketing Syllabus Unit- 1 Introduction to Digital Marketing: Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. MKTG 4154 Syllabus Digital Marketing Fall 2019 Monday 12:45 - 3:15 Classroom: Hall of Government 102 Office Jun 17, 2020 · 1 MKT 5374 - Digital Marketing Analytics Syllabus Summer 2020 Course Credit: 3 HOURS Distance Electronic Course Instructor Instructor: Dino Villegas, Ph. Below, you will find the complete digital marketing syllabus used by GrowthAcad’s training program. Louis. CONTENT OF SYLLABUS UNIT TOPIC No. AMBERTON UNIVERSITY e-COURSE SYLLABUS . Over the sessions, participants will learn about digital platforms like Facebook, Twitter, Google, and YouTube and how to create campaigns on each. 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